Plan, direct and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Establish distribution networks for products and services, initiate market research studies and analyze their findings, assist in product development, and direct and evaluate the marketing strategies of establishments.
Establish objectives for the company and formulate or approve policies and programs
Authorize and organize the establishment of major departments and associated positions
Ensuring and facilitating the smooth functioning of all aspects of the advertising business to best serve the customers.