Job id
:
1575642018
 
Posting Date
:
January 05, 2021
 
Expiry
:
-29 days
 
Vacancies
:
2
 
Website
:
 
 
 
 

Responsibilities

As an SEO specialist, you'll need to:

  • program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
  • run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
  • write original content for webpages - tailored for the target audience
  • make technical recommendations to developers
  • constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
  • engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
  • employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
  • drive targeted and loyal traffic to a website by community building
  • use social media to distribute content and encourage more external sites to link to your content - giving you more authority
  • develop and integrate content marketing strategies
  • monitor the algorithms set by the search engines to keep up to date with changes.

Skills

You'll need to show:

  • a genuine interest in SEO and/or digital marketing
  • evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
  • a commitment to keeping your technical skills and knowledge up to date
  • an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
  • a good understanding of search engines
  • an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
  • a good understanding of PR and how to get the right messages out there
  • an understanding of how customers search, where they search and why they purchase something online
  • a good understanding of the wider marketing context
  • strong analytical skills for understanding ranking algorithms
  • excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
  • an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
  • proficiency in Microsoft Office and an excellent knowledge of Excel
  • some experience and knowledge of web hosting.