Job id
:
1575652018
 
Posting Date
:
January 05, 2021
 
Expiry
:
-29 days
 
Vacancies
:
2
 
Website
:
 
 
 
 

As an SEO specialist you'll identify strategies, techniques and tactics to increase the number of visitors to a website and obtain a high-ranking placement in the results page of search engines.

Responsibilities

As an SEO specialist, you'll need to:

  • program in HTML, CSS and JavaScript to ensure the site is accessible and easy to follow and for increased interaction with visitors - this may involve working on video and PDFs
  • run pay-per-click (PPC) campaigns to increase revenue through sponsored online advertising
  • write original content for webpages - tailored for the target audience
  • make technical recommendations to developers
  • constantly check search terms, rankings and analytics to monitor performance of client websites and make recommendations for improvement
  • engage with other businesses (affiliates) over link-building opportunities, to bring in paid commission for driving customers to their websites
  • employ user experience (UX) and conversion rate optimisation methods to turn visitors into more active users and to help improve website performance
  • drive targeted and loyal traffic to a website by community building
  • use social media to distribute content and encourage more external sites to link to your content - giving you more authority
  • develop and integrate content marketing strategies
  • monitor the algorithms set by the search engines to keep up to date with changes

Working hours

Working hours are normally 9am to 5pm. You may need to work occasional evenings and weekends, if you're involved in analysing traffic for a large marketing campaign and there is a looming deadline. 

Part-time work and job sharing is available in this line of work. Short-term contracts are mainly available through recruitment agencies. Flexible work patterns and working from home may be possible.

 

Skills

You'll need to show:

  • a genuine interest in SEO and/or digital marketing
  • evidence of a strong personal online profile, e.g. a blog, website or connections and interactions on various social media platforms
  • a commitment to keeping your technical skills and knowledge up to date
  • an inquisitive mind which drives you to understand Google's algorithms and predict what changes might be coming
  • a good understanding of search engines
  • an ability to understand social media platforms and how to use them to distribute content, gain more links and build successful campaigns
  • a good understanding of PR and how to get the right messages out there
  • an understanding of how customers search, where they search and why they purchase something online
  • a good understanding of the wider marketing context
  • strong analytical skills for understanding ranking algorithms
  • excellent communication skills to educate, inform, manipulate and mediate across a number of stakeholders in an organisation
  • an understanding of, or experience of, HTML coding, and preferably Javascript and PHP (PHP: Hypertext Preprocessor)
  • proficiency in Microsoft Office and excellent knowledge of Excel
  • some experience and knowledge of web hosting.