marketing director

Work setting

• Urban area
• Business
• Retail business

Responsibilities

Tasks

• Analyze market research data to improve business decisions or activities
• Assist in product development
• Conduct economic or commercial surveys to identify potential markets for products or services
• Develop all kinds of events for publicity, fundraising and information purposes
• Develop communication strategies
• Direct the development and maintenance of an organization’s Internet and intranet sites
• Direct the marketing strategies of establishments
• Direct the production of educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Direct the team on crucial information they should gather and research
• Establish distribution networks for products and services
• Establish distribution networks for products and services
• Evaluate an organization’s Internet presence
• Evaluate communication strategies and programs
• Evaluate the marketing strategies used by establishments
• Implement communication strategies and programs
• Oversee the preparation of written material for website content
• Publicize activities, workshops, meetings and other events for fundraising or information purposes
• Review written material, such as reports, briefs, speeches, presentations and press releases
• Supervise staff
• Train staff
• Develop promotional materials
• Hire, train, direct and motivate staff
• Manage contracts
• Market business services
• Plan and control budget and expenditures
• Write and edit press releases, newsletter and communications materials
• Direct and evaluate establishments and departments that develop and implement communication strategies and information programs
• Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments and other organizations
• Act as spokesperson for an organization
• Answer written and oral inquiries
• Co-ordinate special publicity events and promotions
• Initiate and maintain contact with the media
• Maintain and manage digital database
• Consult with clients after sale to provide ongoing support
• Supervise office and volunteer staff
• Manage events

Knowledge/ Essential Dutie:

• -Develop and execute comprehensive marketing strategies aligned with overall business goals.
  
  -Lead brand positioning for hybrid concepts, integrating multiple verticals (e.g., food & lifestyle) into a unified, premium lifestyle brand experience.
  
  -Drive the growth of multi-category lifestyle brands across retail and digital channels.
  
  -Plan and execute marketing initiatives tailored to mall-based retail environments and boutique concepts.
  
  -International sourcing and supply-chain communication
  
  -Familiarity with working with suppliers in China, the Netherlands, and South America, especially in floral or specialty retail
  
  -Ability to align marketing and operations when managing imports and launch timelines
  
  -Analyze mall foot traffic and consumer behavior to optimize event-driven customer acquisition strategies.
  
  -Oversee the execution of in-store promotions, seasonal campaigns, and brand events that drive engagement and revenue.
  
  -Direct the development, maintenance, and performance of the company’s website, intranet, and digital presence.
  
  -Lead the creation of high-quality promotional materials, digital content, newsletters, and press releases.
  
  -Integrate CRM systems, loyalty programs, and digital advertising strategies to enhance in-store and online customer engagement.
  
  -Analyze market research and customer insights to inform marketing strategy, product development, and pricing.
  
  -Develop and track KPIs including customer retention, foot traffic, and digital engagement to evaluate campaign success.
  
  -Evaluate communication and promotional programs to ensure consistent brand messaging and impact.
  
  -Oversee visual identity and creative execution across all platforms in collaboration with designers, photographers, and creative agencies.
  
  -Direct the development of educational and promotional materials to elevate brand perception and customer experience.
  
  -Coordinate and promote events for publicity, fundraising, and customer engagement.
  
  -Act as company spokesperson and primary media contact; initiate and maintain media relationships.
  
  -Lead public relations efforts including press briefings, interviews, and external communications.
  
  -Hire, train, and lead marketing staff; foster a collaborative, high-performance team environment.
  
  -Work closely with operations, logistics, and supply chain teams to align marketing timelines with product availability and imports.
  
  -Support the planning and marketing of new retail location openings to ensure successful brand expansion.
  
  -Manage marketing budgets, contracts, and external vendor relationships.
  
  -Oversee Marketing operations and represent the company in negotiations, contract approvals, and strategic partnerships.
  
  -Source and manage international vendors and suppliers in support of floral or specialty retail product lines.

Supervision

• 5-10 people

Experience and specialization

Type of product

• Flowers and plants

Computer and technology knowledge

• Adobe Photoshop
• MS Excel
• MS Outlook
• MS PowerPoint
• MS Word
• Desktop publishing software
• Presentation software
• Spreadsheet
• Adobe Suite
• Google Drive

Area of work experience

• Project coordination
• Product development

Area of specialization

• Business analysis
• Project management
• Advertising
• Communications
• Customs services
• Market research
• Media relations
• Sales

Specialization/experience (business sales and services)

• Negotiation
• Distribution

Additional information

Security and safety

• Criminal record check

Transportation/travel information

• Own vehicle
• Valid driver's licence

Work conditions and physical capabilities

• Attention to detail
• Fast-paced environment
• Tight deadlines
• Work under pressure
• Large caseload
• Large workload

Personal suitability

• Client focus
• Efficient interpersonal skills
• Excellent oral communication
• Excellent written communication
• Flexibility
• Initiative
• Judgement
• Organized
• Team player
• Dependability
• Reliability
• Creativity
• Quick learner

Benefits

Other benefits

• Free parking available
• Parking available

• How to apply

  
  

  By email

  hrblossommoments@gmail.com

   

  How-to-apply instructions

  Here is what you must include in your application:

  • References attesting experience
  • Cover letter
  • Link to web portfolio